THE REV TOUR NATIONAL AT PEBBLE BEACH
LGD VIDEO CREATOR PLAYBOOK

PURPOSE
Give every local market a human voice while keeping the national message, facts, and quality standards controlled by HQ.

FILMING STANDARD
- Film vertically in 9:16.
- Keep the finished video between 20 and 45 seconds.
- Record at 1080p or 4K.
- Place the camera at eye level and use the rear camera when possible.
- Use open shade or soft natural light. Never stand with a bright window behind you.
- Choose a quiet location. A wired or wireless microphone is preferred.
- Leave two seconds of silence before and after each take.
- Do not add music to the raw file. HQ or the LGD editor can add approved music later.
- Wear or display REV branding when practical.
- Never add unapproved pricing, qualification, registration, lodging, or itinerary claims.

01 - THE PEBBLE REACTION
Campaign stage: Reveal day
Length: 20-30 seconds
Format: Direct-to-camera
Hook: “When HQ told me where The REV National was going, I had one reaction…”
Guided script: “The REV Tour National is heading to Pebble Beach. January 18-20, 2027. Our members will experience Pebble Beach, Spyglass Hill, and Spanish Bay - and this is exactly the kind of stage The REV was built to create.”
How to film: Film at your course entrance or first tee. Start tight on your face, then take two steps toward camera. Finish with The REV logo visible.
End with: “Stay close. We’ll share the next details right here.”

02 - WHY THIS MATTERS LOCALLY
Campaign stage: Explain
Length: 30-45 seconds
Format: Walk-and-talk
Hook: “Pebble Beach is a national announcement - but it starts right here in [MARKET NAME].”
Guided script: “Every event we host, every leaderboard, and every relationship our members build locally is connected to a much bigger REV experience. Pebble Beach is the clearest picture yet of where this community is going.”
How to film: Walk beside the practice green or clubhouse. Capture one wide establishing shot and one steady medium shot.
End with: “If you’ve been watching The REV, now is the time to learn what we’re building.”

03 - MEMBER REACTION REEL
Campaign stage: Social proof
Length: 20-35 seconds
Format: Rapid-fire montage
Hook: Ask 4-6 members, “What was your first reaction when you heard Pebble Beach?”
Guided script: Capture one honest sentence from each person. End with the LGD saying, “That reaction tells you everything. This is The REV Tour National.”
How to film: Record every answer vertically in the same location. Keep responses under five seconds and leave a two-second pause before and after each answer.
End with on-screen text: “JANUARY 18-20, 2027 - THE REV TOUR NATIONAL.”

04 - FROM THIS TEE TO PEBBLE BEACH
Campaign stage: The journey
Length: 25-40 seconds
Format: First-tee story
Hook: “This tee box is where our REV story starts.”
Guided script: “Members come here to compete, connect, and keep getting better. Now that local experience leads into a national vision featuring three iconic courses: Pebble Beach, Spyglass Hill, and Spanish Bay.”
How to film: Open on an empty tee, step into frame, then cut to members hitting shots. Use natural course sound underneath.
End with: “Built locally. Earned nationally.”

05 - WHAT MAKES THE REV DIFFERENT
Campaign stage: Recruitment
Length: 30-45 seconds
Format: Three-point talk
Hook: “If you think The REV is only another golf league, here are three things you’re missing.”
Guided script: “One: meaningful local competition. Two: relationships that extend beyond the round. Three: experiences that can reach all the way to a national stage like Pebble Beach.”
How to film: Use three locations or three jump cuts. Hold up one, two, and three fingers to create natural edit points.
End with: “Connect with The REV in [MARKET NAME] and see what comes next.”

06 - PEBBLE BEACH FACT FRIDAY
Campaign stage: Ongoing
Length: 20-30 seconds
Format: Weekly update
Hook: “Here’s what we can officially tell you about The REV National this week.”
Guided script: Share only one approved fact: the January 18-20 dates or one of the three confirmed courses - Pebble Beach, Spyglass Hill, or Spanish Bay. Then explain briefly why that detail excites your local market.
How to film: Use one consistent branded location each week so the series becomes recognizable.
End with: “Send us your question. If HQ has approved the answer, we’ll cover it next.”

07 - WHY I PLAY THE REV
Campaign stage: Member story
Length: 30-45 seconds
Format: Member testimonial
Hook: “I joined The REV because…”
Guided script: Ask one member to finish three prompts: “I joined because…,” “I stayed because…,” and “A National at Pebble Beach makes me feel…” Keep the answers natural rather than memorized.
How to film: Seat or stand the member in open shade with the course behind them. Record each answer separately for easier editing.
End with on-screen text: “WHAT WOULD THE REV MEAN TO YOU?”

08 - YOUR ROAD STARTS HERE
Campaign stage: Activate
Length: 20-30 seconds
Format: Next-step announcement
Hook: “If Pebble Beach got your attention, here’s what to do next.”
Guided script: Use this concept only after HQ releases the official participation or qualification path. State the approved next step exactly as provided, then connect it to your local market.
How to film: Film beside your next event’s first tee or registration table. Include a clear on-screen action and deadline supplied by HQ.
End with: Use the exact HQ registration or qualification call to action - no added promises.

HQ REVIEW CHECKLIST
- Is every stated fact in the approved campaign guide?
- Is the video vertical, clear, and under 45 seconds?
- Is the speaker easy to hear?
- Is REV branding visible?
- Does the video have one clear idea and one clear call to action?
- Have all member participants agreed to appear in the video?