Pebble Beach Golf Links

LGD CAMPAIGN KIT · READY FOR ROLLOUT

The National
at Pebble Beach

January 18—20, 2027 · Pebble Beach · Spyglass Hill · Spanish Bay

THE ASSIGNMENT

One voice.
Eight moments.

Post the graphics in numerical order. Use the guided copy, customize only the market placeholder, and wait for HQ before adding qualification, pricing, registration, lodging, or itinerary details.

Download the complete LGD posting guide ↓
APPROVED FACTS · THREE COURSESJAN 18—20, 2027PEBBLE BEACHSPYGLASS HILLSPANISH BAY

THE CAMPAIGN SYSTEM

A feed that builds
desire and momentum.

Preview of all eight campaign posts
CAMPAIGN FILMS

VIDEO ROLLOUT

Four films.
One unfolding story.

Use these original REV films at the matching stage of the rollout. Each has been prepared as a lighter web-ready download while preserving the supplied source file.

01 · PRE-LAUNCH

The Teaser

Publish with Post 01 to create intrigue before the destination is named.

Download video ↓
02 · REVEAL

Official Hype Film

The final Pebble Beach announcement film. Lead the official reveal with this video and Post 02’s approved caption.

Download video ↓
03 · EXPLAIN

What It Means

Use after the reveal to connect the National announcement to the larger REV vision.

Download video ↓
04 · ACTIVATE

Why Join The REV

Use as the recruitment follow-up once interest is high and members are asking how to participate.

Download video ↓
LGD ORIGINAL CONTENT

CREATOR STUDIO

Give every market
a human voice.

These videos let LGDs and members speak naturally while the message, facts, and visual standards remain controlled by HQ.

Download creator playbook ↓
FILM VERTICALLY · 9:1620–45 SECONDSEYE-LEVEL CAMERANATURAL LIGHTCLEAN AUDIONO UNAPPROVED FACTS
01Reveal day20–30 seconds · Direct-to-camera

The Pebble Reaction

“When HQ told me where The REV National was going, I had one reaction…”

“The REV Tour National is heading to Pebble Beach. January 18–20, 2027. Our members will experience Pebble Beach, Spyglass Hill, and Spanish Bay—and this is exactly the kind of stage The REV was built to create.”

Film at your course entrance or first tee. Start tight on your face, then take two steps toward camera. Finish with The REV logo visible.

“Stay close. We’ll share the next details right here.”

02Explain30–45 seconds · Walk-and-talk

Why This Matters Locally

“Pebble Beach is a national announcement—but it starts right here in [MARKET NAME].”

“Every event we host, every leaderboard, and every relationship our members build locally is connected to a much bigger REV experience. Pebble Beach is the clearest picture yet of where this community is going.”

Walk beside the practice green or clubhouse. Capture one wide establishing shot and one steady medium shot.

“If you’ve been watching The REV, now is the time to learn what we’re building.”

03Social proof20–35 seconds · Rapid-fire montage

Member Reaction Reel

Ask 4–6 members: “What was your first reaction when you heard Pebble Beach?”

Capture one honest sentence from each person. End with the LGD saying: “That reaction tells you everything. This is The REV Tour National.”

Film every answer vertically in the same location. Keep responses under five seconds and leave a two-second pause before and after each answer.

On-screen ending: “JANUARY 18–20, 2027 · THE REV TOUR NATIONAL.”

04The journey25–40 seconds · First-tee story

From This Tee to Pebble Beach

“This tee box is where our REV story starts.”

“Members come here to compete, connect, and keep getting better. Now that local experience leads into a national vision featuring three iconic courses: Pebble Beach, Spyglass Hill, and Spanish Bay.”

Open on an empty tee, step into frame, then cut to members hitting shots. Use natural course sound underneath.

“Built locally. Earned nationally.”

05Recruitment30–45 seconds · Three-point talk

What Makes The REV Different

“If you think The REV is only another golf league, here are three things you’re missing.”

“One: meaningful local competition. Two: relationships that extend beyond the round. Three: experiences that can reach all the way to a national stage like Pebble Beach.”

Use three locations or three jump cuts. Hold up one, two, and three fingers to create natural edit points.

“Connect with The REV in [MARKET NAME] and see what comes next.”

06Ongoing20–30 seconds · Weekly update

Pebble Beach Fact Friday

“Here’s what we can officially tell you about The REV National this week.”

Share only one approved fact: the January 18–20 dates or one of the three confirmed courses—Pebble Beach, Spyglass Hill, or Spanish Bay. Then explain briefly why that detail excites your local market.

Film in one consistent branded location each week so the series becomes recognizable.

“Send us your question. If HQ has approved the answer, we’ll cover it next.”

07Member story30–45 seconds · Member testimonial

Why I Play The REV

“I joined The REV because…”

Ask one member to finish three prompts: “I joined because…,” “I stayed because…,” and “A National at Pebble Beach makes me feel…” Keep the answers natural rather than memorized.

Seat or stand the member in open shade with the course behind them. Record each answer separately for easier editing.

On-screen ending: “WHAT WOULD THE REV MEAN TO YOU?”

08Activate20–30 seconds · Next-step announcement

Your Road Starts Here

“If Pebble Beach got your attention, here’s what to do next.”

Use this concept only after HQ releases the official participation or qualification path. State the approved next step exactly as provided, then connect it to your local market.

Film beside your next event’s first tee or registration table. Include a clear on-screen action and deadline supplied by HQ.

Use the exact HQ registration or qualification call to action—no added promises.

HQ CONTROL

Do not add qualification, eligibility, capacity, pricing, registration, lodging, meals, exact course assignments by day, or the January 18 itinerary until HQ releases them.